Gord Hotchkiss of Search Engine Positioning looks at Google's new algorithm and reactions to it. Includes the possible use of Applied Semantics.

Discusses how Google organizes and analyses the collective searches of people worldwide. [Requires free NYTimes.com registration to view.]

Many smaller merchants in specialized niches rely on their sites turning up in Google's free search results. [Requires free nytimes.com registration to view.]

Explains how AdWords can be used to determine the popularity of given keywords From Pressflex.com.

Companies are using Google-bombing, link farms and Web spam pages to place positive sites in the top search results with a goal of pushing the negative ones down.

SearchKing has started selling text ads on its network of independent portals, with prices based on Google PageRank. Jono Craig asks Robert Massa of SearchKing if he really believes he can get away with it.

"Developed by two Stanford Ph.D. candidates, Sergey Brin and Larry Page, Google is lightning-quick. And, while it's not completely on target, it's close."

"Inquiring minds searched the Internet on a virtual cornucopia of topics during 2001, stretching from war and terrorism to music, magic, and prophecy, according to a listing of top queries released by Google."

Janelle Brown's article: "Google, a favorite search engine of the plugged-in crowd, uses its $25 million in venture funding to launch a site almost unchanged from the "test" version."

Details of Google's ad policy disclosed in internal documents obtained by The Chronicle.